ABOUT AVALON7 Our mission is to inspire and support riders, artists and musicians to collectively progress and create positive change. We make dope limited edition bandarils (mesh bandanas), hats and apparel in Jackson Hole, Wy. We also make shred movies and an online series called The Kingdom, and host an online progression community here at A-V-7.com.
AVALON7 was created to inspire people to be 3 things: Unique. Positive. Conscious. Unique: The struggle to be a unique individual in a world of ever increasing homogeny. Positive: Create positive change, make the world a better place. Conscious: Strive to be aware of how you as an individual can affect the world around you- everyone, everything matters! AVALON7. WE ARE FUTUREPOSITIV.
THE AVALON7 COLLECTIVE The AVALON7 COLLECTIVE is an online community dedicated to the progression of riding, art and music. Join Us! How it works: |
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History Pro Rider Rob Kingwill started AVALON7 by making hand-cut and block printed mesh bandanas for campers at the Camp of Champions in the summer of 2005. He made over 120 by hand in the backyard of the coaches' house, and AVALON7 was born.
What does [AVALON7] mean?
AVALON7 is inspired by that elevated place. The intention of this project is to create a nexus of mountain cultures by linking the AV7 Mountain Collectives through this site. Each mountain town is its own island of culture and style, and the AVALON7 COLLECTIVE seeks to bring them together so that we can share and learn from each other. "I live in the kingdom of Jackson Hole, where on certain days in the winter the whole valley is covered in a layer of clouds caused by a temperature inversion. On those days it is cold and dark below the clouds, a truly oppressive reality." "The riders are the lucky ones, able to lift themselves up, elevate their perception, so to speak, by riding the chairlift up the mountain and through the clouds. When you finally burst through the clouds into the sun, it feels like you are entering another world, like stepping through a gateway into Avalon- a world filled with bright sun, laughing friends and deep pow. It doesn't get much better than that! " -RK |
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The AVALON7 SHIELD
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Kinger Speaks: "I started AVALON7 because I wanted to create a simple and unique company, that I could run by myself, as an outlet for my art and ideas." says Kingwill. "As I travelled around the world snowboarding, I was always out looking for unique bandanas at truck stops and head shops. I was sick of the same old paisley style, but I couldn't find many other options. So I decided to create my own." "My goal was to improve on the standard cotton bandana. When cotton gets wet it freezes up and becomes useless. As a result I developed a technical, breathable bandana made out of microfiber mesh. They work well in all conditions- great on a powder day, cruising the park, or hiking the pipe in the summer sun. I like to call the mesh bandanas "bandarils"- based on the old word for the flag flown on a knight's lance, which is a "bandaroll", and the scientific word "aril", which is a brightly colored seed covering. We make extra big cotton bandanas as well, and their massive 27x27 inch size makes them super functional. "AVALON7 has grown into much more than a bandana company. The AV7 COLLECTIVE grows every day, and our community of artists and riders continue to push the limits of what is possible into the future." Organic The company is growing organically, bit by bit. Now in year four, we are working towards creating more limited edition clothing and hats, each custom designed and unique, as well as building and growing the AV7 COLLECTIVE website. "AVALON7 is entirely funded by the limited sales we have, and any money I make at snowboard contests. There is no outside funding, no trust fund, just me, my friends, and our skills making it happen. I wouldn't want it any other way."- Rob Kingwill, Founder AVALON7
We have officially joined One Percent for the Planet/ One Percent for the Tetons, as a way to help make AVALON7 a low impact, sustainable business. We give one percent of our total sales to help clean up the environment. We are continuing our journey toward sustainability with the development of our FUTUREPOSITIV line of recycled and organic cotton hats and shirts. |
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The Warrior's Code "Live a good life, do what you love, follow your passion." What is life without passion? The Warrior's Code: There are seven principles that the AV7 Warrior must strive for; Honor, Courage, Truth, Valor, Prowess, Respect, Spirit, and Love "It is important to me to create something that is relevant and useful, but that also is unique and meaningful. There is so much positive energy in snowboarding, and I want to harness and promote that. This project has just begun, but I want AVALON7 to be about my passion for riding, individual expression, and art, and eventually be a way to give back to the up and coming kids. Thanks for checking us out!" -Rob Kingwill . |
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AVALON7... Making something out of nothing since 2005.
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